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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds. - Marshall McLuhan Quotes

By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.

Marshall McLuhan

Canada is the only country in the world that knows how to live without an identity - Marshall McLuhan Quotes

Canada is the only country in the world that knows how to live without an identity

Marshall McLuhan

The new media are not bridges between man and nature; they are nature. - Marshall McLuhan Quotes

The new media are not bridges between man and nature; they are nature.

Marshall McLuhan

All media exist to invest our lives with artificial perceptions and arbitrary values - Marshall McLuhan Quotes

All media exist to invest our lives with artificial perceptions and arbitrary values

Marshall McLuhan

Media

American youth attributes much more importance to arriving at driver's license age than at voting age - Marshall McLuhan Quotes

American youth attributes much more importance to arriving at driver's license age than at voting age

Marshall McLuhan

In Tetrad form, the artefact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground. - Marshall McLuhan Quotes

In Tetrad form, the artefact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.

Marshall McLuhan

A point of view can be a dangerous luxury when substituted for insight and understanding. - Marshall McLuhan Quotes

A point of view can be a dangerous luxury when substituted for insight and understanding.

Marshall McLuhan

There is absolutely no inevitability as long as there is a willingness to contemplate what is happening. - Marshall McLuhan Quotes

There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.

Marshall McLuhan

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists. - Marshall McLuhan Quotes

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

Marshall McLuhan

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation. - Marshall McLuhan Quotes

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

Marshall McLuhan

Aggression Quotes

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. - Marshall McLuhan Quotes

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.

Marshall McLuhan

Environment Quotes

The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, - Marshall McLuhan Quotes

The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action,

Marshall McLuhan

We are all robots when uncritically involved with our technologies. - Marshall McLuhan Quotes

We are all robots when uncritically involved with our technologies.

Marshall McLuhan

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb. - Marshall McLuhan Quotes

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

Marshall McLuhan

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America--not on the battlefields of Vietnam. - Marshall McLuhan Quotes

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America--not on the battlefields of Vietnam.

Marshall McLuhan

Schizophrenia may be a necessary consequence of literacy. - Marshall McLuhan Quotes

Schizophrenia may be a necessary consequence of literacy.

Marshall McLuhan

Consequences Quotes

For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder. - Marshall McLuhan Quotes

For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.

Marshall McLuhan

Sex

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf. - Marshall McLuhan Quotes

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.

Marshall McLuhan

Commercials Quotes

Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression. - Marshall McLuhan Quotes

Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.

Marshall McLuhan

As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes. - Marshall McLuhan Quotes

As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.

Marshall McLuhan

Advertising is an environmental striptease for a world of abundance. - Marshall McLuhan Quotes

Advertising is an environmental striptease for a world of abundance.

Marshall McLuhan

Advertising Quotes

In the name of progress, our official culture is striving to force the new media to do the work of the old. - Marshall McLuhan Quotes

In the name of progress, our official culture is striving to force the new media to do the work of the old.

Marshall McLuhan

Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be. - Marshall McLuhan Quotes

Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.

Marshall McLuhan

Politicians Quotes

The rhythms of typing favour short, concise sentences, sentences with oral form. - Marshall McLuhan Quotes

The rhythms of typing favour short, concise sentences, sentences with oral form.

Marshall McLuhan

The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contacts painful and revolting - Marshall McLuhan Quotes

The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contacts painful and revolting

Marshall McLuhan

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. - Marshall McLuhan Quotes

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

Marshall McLuhan

Advertising Quotes

The new electronic interdependence recreates the world in the image of a global village - Marshall McLuhan Quotes

The new electronic interdependence recreates the world in the image of a global village

Marshall McLuhan

The wheel is an extension of the foot, the book is an extension of the eye; clothing, an extension of the skin, electric circuitry, an extension of the central nervous system - Marshall McLuhan Quotes

The wheel is an extension of the foot, the book is an extension of the eye; clothing, an extension of the skin, electric circuitry, an extension of the central nervous system

Marshall McLuhan

Books And Reading

Gutenberg made everybody a reader. Xerox makes everybody a publisher. - Marshall McLuhan Quotes

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

Marshall McLuhan

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it. - Marshall McLuhan Quotes

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.

Marshall McLuhan

Except for light, all other media come in pairs, with one acting as the

Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.

Marshall McLuhan

Acting And Actors

Experiment is necessary in establishing an academy, but certain principles must apply to this business of art as to any other business which affects the artistic tic sense of the community. - Marshall McLuhan Quotes

Experiment is necessary in establishing an academy, but certain principles must apply to this business of art as to any other business which affects the artistic tic sense of the community.

Marshall McLuhan

The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality. - Marshall McLuhan Quotes

The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.

Marshall McLuhan

News

The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus. - Marshall McLuhan Quotes

The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.

Marshall McLuhan

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it. - Marshall McLuhan Quotes

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

Marshall McLuhan

The school system, custodian of print culture, has no place for the rugged individual. It is, indeed, the homogenizing hopper into which we toss our integral tots for processing. - Marshall McLuhan Quotes

The school system, custodian of print culture, has no place for the rugged individual. It is, indeed, the homogenizing hopper into which we toss our integral tots for processing.

Marshall McLuhan

Culture Education

One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with. - Marshall McLuhan Quotes

One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.

Marshall McLuhan

Electricity Quotes

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose. - Marshall McLuhan Quotes

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

Marshall McLuhan

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. - Marshall McLuhan Quotes

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Marshall McLuhan

Advertising Quotes

Diaper backward spells repaid. Think about it. - Marshall McLuhan Quotes

Diaper backward spells repaid. Think about it.

Marshall McLuhan

Advertising is the greatest art form of the 20th century. - Marshall McLuhan Quotes

Advertising is the greatest art form of the 20th century.

Marshall McLuhan

Advertising Quotes

I wouldn't have seen it if I hadn't believed it. - Marshall McLuhan Quotes

I wouldn't have seen it if I hadn't believed it.

Marshall McLuhan

The car has become an article of dress without which we feel uncertain, unclad, and incomplete. - Marshall McLuhan Quotes

The car has become an article of dress without which we feel uncertain, unclad, and incomplete.

Marshall McLuhan

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. - Marshall McLuhan Quotes

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

Marshall McLuhan

Age And Aging Quotes

The mark of our time is its revulsion against imposed patterns. - Marshall McLuhan Quotes

The mark of our time is its revulsion against imposed patterns.

Marshall McLuhan

For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role. - Marshall McLuhan Quotes

For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.

Marshall McLuhan

We have become irrevocably involved with, and responsible for, each other. - Marshall McLuhan Quotes

We have become irrevocably involved with, and responsible for, each other.

Marshall McLuhan

Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visua - Marshall McLuhan Quotes

Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visua

Marshall McLuhan

Our Age of Anxiety is, in great part, the result of trying to do today's jobs with yesterday's tools. - Marshall McLuhan Quotes

Our Age of Anxiety is, in great part, the result of trying to do today's jobs with yesterday's tools.

Marshall McLuhan

Age And Aging Quotes

I don't necessarily agree with everything I say. - Marshall McLuhan Quotes

I don't necessarily agree with everything I say.

Marshall McLuhan

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